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INSIGHT INSPIRED innovation


We're a São Paulo based insight consultancy specialized in using qualitative research methods to uncover business opportunities.

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INSIGHT INSPIRED innovation


We're a São Paulo based insight consultancy specialized in using qualitative research methods to uncover business opportunities.

We’re experts in listening, observing and asking the right questions.

We explore context and culture, and observe the behaviours within them.

We tease out attitudes, beliefs and emotions to get to the core of human needs.

We do this to help brands establish strong emotional links with consumers and offer products and services that meet people’s functional and emotional needs. 

We do this so that supply responds to demand more efficiently, making simple pleasures more plentiful than daily annoyances. 

We do this to make people’s lives more comfortable, diverse and fun. We do it to make the world a better place.

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What we do


What we do


EXPLORATORY RESEARCH

A holistic examination of the consumer’s life to see how a product or service can better interact with her needs, behaviours and beliefs.

INSIGHT rooted inNOVATION

Deep consumer research, strong insights, inspiration and provocation via competitor benchmarks and lateral categories, ideation and iteration

Competitive analysis

Brand mapping via consumer perceptions, positioning and value proposition evaluation. Semiotic analysis of category communications and packaging.

 

Testing and refinement

Testing and refinement of concepts, communications, packaging, POS material and shelving.

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Why work with us?


Why work with us?


We'll help you develop the right, customized methodology for the answers you need.

We won't just take off in any direction, we'll appraise existing research and evaluate internal stakeholder needs first.

We'll involve you in fieldwork and ensure that your team learns to observe like researchers.

We'll develop the right communications materials for each of your internal audiences so that insight gets disseminated and used.

We are fluent English speakers with plenty of international research experience. Global marketing teams love how we translate the nuances of Brazilian culture.

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clients


clients


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the team


the team


We are a small, São Paulo based research agency born in January 2012. We have a reputation for providing our clients with both valuable insights and a roadmap for how to use them. We have an intimate knowledge of the Brazilian market combined with a thoroughly global outlook. This allows us not only to communicate fluently with global marketing teams but also to identify the nuances of Brazilian culture that only a comparative perspective allows.

Mariana Newport

Mariana is a bilingual and bicultural qualitative researcher, focused on going beyond stereotypes to get to strong cultural understanding. She founded B.bright to offer world-class consumer research combined with a deep understanding of Brazilian culture.

Mariana believes that research should be about uncovering fresh insights and interpreting them to answer the toughest business questions. Over the past 10 years she has been doing just that for a wide array of industries including technology, media, personal care, food & drink, pharmaceuticals and financial services.

Prior to B.bright Mariana worked at a number of innovative companies including Intrepid, a boutique research agency in London, Flamingo a qualitative research house specialised in multi-market projects (also London based) and more recently, FutureBrand São Paulo.

Mariana has a Bachelors in Politics, Philosophy and Economics from the University of York (UK) and a Masters in Latin American Politics at the Institute of the Americas in London.

 

Job Henrique Casquel

An experienced qual researcher, Job is comfortable with established methodologies but is constantly looking for ways to gain efficiencies, deeper insights and improved client engagement. He has extensive experience with a range of online research platforms and methodologies including asynchronous blogs and real-time, online groups.

A detail focused project manager, he has experience running multi- market projects on a wide variety of subjects including personal care, alcoholic beverages, education and even mattresses!

Job has a Bachelor in Journalism from the University of São Paulo (BR).