Social, economic and cultural context, habits, behaviours and beliefs. This type of study generates insights relevant to nearly every marketing action.
Testing and refinement
Refinement and testing of concepts, communications, packaging, POS material and shelving.
We also do semiotics of brand communications and packaging.
Brand mapping via consumer perceptions, positioning and value proposition evaluation.
Exploratory research (consumer understanding), Ideation sessions, development of innovation platforms, client experiences.