A holistic examination of the consumer’s life to see how a product or service can better interact with her needs, behaviours and beliefs.
INSIGHT rooted inNOVATION
Deep consumer research, strong insights, inspiration and provocation via competitor benchmarks and lateral categories, ideation and iteration
Brand mapping via consumer perceptions, positioning and value proposition evaluation. Semiotic analysis of category communications and packaging.
Testing and refinement
Testing and refinement of concepts, communications, packaging, POS material and shelving.